chic-brand

ChicLogic.io Brand Guidelines

_Last updated: _

✨ Brand Personality

• Modern Professional — smart, polished, approachable
• Fashion-forward — trendy yet timeless
• Intelligent — conveys clarity and insight
• Confident, not rigid — warm, empowering, supportive

🎨 Logo Usage

• Primary wordmark. Keep clear space = 1× the height of “C”.
• Don’ts: no distortion, recoloring outside palette, or effects.
• Downloads in Assets.

🌈 Color Palette

• Olive Green #6A775F (primary)
• Warm Beige #E6DED2
• Charcoal #2C2C2C
• Off White #FAF9F7
• Soft Blush #F3EAE5 (optional accent)

  Aim for WCAG AA contrast.

✍️ Typography

• Headings: Montserrat (Bold, SemiBold)
• Body/UI: Inter (Regular, Medium)
• H1 36–48px · H2 28–32px · H3 20–24px · Body 16px · Small 14px

🧩 Components

Use brand tokens for buttons, inputs, cards. Link your UI Storybook as it evolves.

🗣️ Voice & Tone

Supportive, insightful, empowering. Avoid heavy jargon; be clear and concise.

📂 Sources & Contact

• Logos & icons: Assets
• Tokens: Tokens
• Contact: brand@chiclogic.io